Brand Identity Design

Brand identity is the visible elements of a brand, such as colour, design, and logo that identify and distinguish the brand in consumers’ minds. Let’s say, it’s the perceived image of your business

Building a brand identity requires discipline in that every element needs to support the overall message and business goals. From the small details like domain name and key colours to the main components of the business like product design, website design and social media posts

Creating a vibrant brand identity for your company means designing the core visual elements that align with your company’s goals, customers and message. This will fuel customer loyalty, increase your conversation rate and help you have a wider reach.


A brand Identity include:

  • logo
  • different logo lockups
  • key colors (color palette)
  • corporate typefaces
  • standard typographic treatments
  • consistent style for posters


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